

Here, you don’t just have the option to post jobs. If the other tabs are able to attract the candidate, they will funnel that candidate onto the careers tab. The more information your share with users, the better your employer brand, and the more people will talk about your company. It’s all about creating a conversation with users. If users are increasingly visiting your LinkedIn company page, sharing content from your company’s blog, external articles, and now even photos is key.


Also on the home page is the recent updates feed. This is where you can write briefly about your company, its specialties, and other basic information. First, make sure that your company overview is accurate and unique. This is the first page they land on your company page. And as LinkedIn continues to grow to hundreds of millions of users, it’s essential that companies grow their LinkedIn page as well. Each one gives you the opportunity to engage and share with users in a different way, and each one is important for branding your company on LinkedIn. There are four tabs on the LinkedIn company page: Home, Careers, Products, and Insights. Companies can keep LinkedIn members updated with job openings, new services and products, as well as, share content through their page (this now includes pictures too). The company page is all about informing and educating potential candidates and business contacts. With over 200 million registered users, the LinkedIn company page is becoming an increasingly important branding tool for companies.
